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Baker & Associates, Registered Investment Advisors, LLC, is an investment management firm, registered in the state of California with the Department of Financial Protection and Innovation under the Investment Advisors Act of 1940, and provides customized investment products and services for financial advisors and their clients. Registration of an investment advisor does not imply any specific level of skill or training. For more information about Baker & Associates, Registered Investment Advisors, LLC and our investment philosophy, including information on fees, you may request a copy of our Form ADV Part 2A from a Baker & Associates, Registered Investment Advisors, LLC or on-line at FINRA Broker Check.

Nothing contained herein is intended to constitute accounting, legal, tax, security or investment advice, nor an opinion regarding the appropriateness of any investment, nor a solicitation of any type. 

The views and opinions expressed herein are those of Bake & Associates RIA, LLC (BARIA) as of the date of writing and are subject to change with no obligation to update. 

Investing in any investment product carries risk, including the possible loss of principal, and there can be no assurance that any investment strategy will provide positive performance over a period of time. The asset classes and/or investment strategies described in this publication may not be suitable for all investors. 

Investment decisions should be made based on the investor’s specific financial needs and objectives, goals, time horizon, tax liability, and risk tolerance. There are no guarantees that investment strategies will perform as designed. Diversification does not assure a profit or protect against loss. 

This document does not constitute a recommendation to buy or an offer to sell any security or investment strategy mentioned in this document. Any offer to invest in the firm’s investment strategies can be made by a written agreement only. Before investing, an investor should carefully consider the portfolio objectives, risk, charges, and expenses. 

Conflict of Interest Disclosure



As an investment advisor, we are a financial intermediary. As is the common practice in the financial industry, sometimes the firm may be the party on the other side of a transaction (referred to as a “principal” trade where we own the security we sell to you or buy the securities sold by you.

On other occasions, we simply facilitate a transaction between you as our client and a third party on the other side of the transaction through an “agency” trade where we have no ownership interest in the security traded.

This is not expected, as this is not a point of focus for our firm. However if the event does occur we are committed to a full explanation to the transaction, the reasoning behind the offer to buy or sell and the impact of the transaction under discussion on the client.


We also provide insurance services through various insurance providers. This to some may prove to provide a conflict of interest between commissions paid by insurance carriers and of the choice of investment products available to the client. We are a fiduciary. We are obligated to bring this potential conflict of interest to the attention of the parties involved. We also provide a review of our ethics policy on our public Website, as an attachment to our contracts and on relevant contractual documents.

Management of Conflicts of Interest

In general, we deal with and manage relevant conflicts as follows:

Avoidance: This includes avoiding conflicts that are prohibited by law as well as conflicts that cannot be effectively addressed in the client’s best interest.

  • Control: We manage actual and potential conflicts of interest by clearly communicating with the client through direct communications, education and information separating and clarifying the different functions of the products and services which we provide.

  • Disclosure: By providing you with information about conflicts, you are able to assess independently the significance when evaluating our recommendations and any actions we take.


We are transparent in disclosing fees, commissions and other compensation to fully inform you in advance so that you know what you will be paying and we offer a variety of pricing and payment options. Our advisors are compensated by charging a fee as a percentage of the total value of the account, which does not incentivize them to have you invested in any particular securities. These fees are also disclosed to you when your account is opened.

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